The first was a viral video put out by Deloitte to market the firm to MBA students to increase the applicant pool for post-MBA consultants.
The second was a viral video meant to promote the book Damn, It Feels Good to Be a Banker. The video shows bankers and consultants squaring off on Wall St. with a hip hop challenge.
The use of viral videos to promote firms and products is a growing and effective trend. The latest numbers from Nielsen show that in July, there were over 7B video streams (5B+ on YouTube alone). Yes, those numbers are for one month!
The online video space is growing in importance and the fragmented landscape continues to see new players claiming a stake in the ecosystem. This week saw the funding of StudioNow, which is a marketplace for those who want to create a professional online video, and those that can help produce them (Videographers, Editors, Animators, etc)
I have been studying this space more closely lately and will share my ongoing findings in future posts.
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1 comments:
Curious to hear your thoughts on the actual effectiveness in terms of driving the behaviors desired by the brands who sponsor these campaigns. Did that video really help Deloitte recruit better talent, for instance?
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